Custom Pocket Booklets

Pocket Booklets – Best Tool for Promotions and Direct Marketing

Pocket booklets are a fantastic tool for marketing and other ways of boosting your business. The very first pocket booklets were used for printing religious prayers, stories, public information, etc., but today, they have unlimited uses. Today, they are the most useful marketing tools for POP promotions, BTL activities, and trade fairs, where businesses can hand these pocket booklets to customers directly. They are a cost-effective option for sharing information. The smaller dimensions of custom pocket booklets not only prove to be less expensive as compared to the full-sized book but also offer compact format which makes these books accessible to mail and handover. Also, since these printed pocket booklets are designed to fit into a hip pocket or shirt, they are more convenient to carry as compared to any other kind of book. Being more handy and portable, they ensure that the information in them is readily accessible to the users.

Customization options offered for Pocket booklets by PlusPrinters:

Practically, any type of pocketbook can be created in a medium to a smaller format. Still, the books that are specifically designed for quick references seem to be most suitable in a ‘fit-in-pocket’ size. These books can include custom printed booklets for rules and regulations, definitions and codes, dictionaries, scriptures and quotes, travel guides, and as far your imagination can go. Regardless of the type of design and content that you have planned for your custom pocketbooks, here are five design techniques that PlusPrinters have excelled at over the years, and that are sure to get your business off and running:

Round Corners:

Custom printed notebooks designed by PlusPrinters are offered in both square and round corners. However, as they are intended for frequent use, round corners will ensure that they bend less backward when the books are in the purse or pocket. Once the occurrence of snags and dog-eared pages is reduced, the maintenance of professional appearance becomes a reality.

Readable Text Size:

Just because the physical dimensions and size of custom pocket notebooks are smaller, it does not mean that the text printed on them has to be too tiny to read. If the reader is having difficulty in reading and has to use magnifying glasses, the effectivity of these books almost becomes null. PlusPrinters ensure that the pocketbooks it creates for your business are capable of handling a text of regular size and the page quality offers good contrast. It also ensures that the proportional line spacing and page margins of custom size notebooks are broad enough so that they don’t appear to be over-crowded on the pages.

Practical Dimensions:

From 3.5″ x 5″ Mini Rule Books to 4″ x 5″ and other handy sizes, PlusPrinters has got you covered. That said, PlusPrinters generally suggests its customers go for a width less than 4″ if they genuinely envision the book being stored in the pocket of a shirt. A size of less than 4″ allows the pocketbook to fit into the most shirt pockets without being snug. If you order size more than 4″, as much as any packaging solution can provide you with this size, it will not do much benefit to your business and the intended purpose of making them ‘pocket books’ in real sense.

• Appropriate Binding Options

Custom pocket memos and other pocket-size books are saddle stitched. The saddle-stitch binding method used by PlusPrinters uses printed sheets that are nested and folded one inside the other, and then they are stapled through the line of folding with wire staples. In this way, the staples pass through the folded crease from an extreme angle and clinch between the centermost pages. Saddle stitching works best with the order of wholesale pocket booklets that have a low page count. As the numbers of pages increases, the saddle stitch won’t be a suitable option, because a saddle can only contain pages for a given thickness. PlusPrinters ensure that if you have ordered a pocketbook that has relatively high page count, you get a perfect binding and a coil binding for the book to avoid the ‘spring open’ problem.

• Perfect binding

Perfect binding is a binding technique that uses a strong yet flexible thermal glue that joins the pages and the cover of the book together. Once the cover is wrapped around the pages of the book, the book is glued at a high temperature at the spine. Then, the three open sides of the pocketbook are trimmed and cut down to give them tidy and ‘perfect’ edges. This method of binding can accommodate a higher page count as well as it creates a sturdy and rigid spine of the book. If the spine is full enough, custom booklet printing ensures that the title of the book can be printed over it.

• Coil Binding

Coil binding, or alternatively known as the Spiral binding, is a technique of binding that joins the pages and cover of the pocketbook with the help of a strong and durable plastic coil. The plastic coil is inserted into the book and twisted through small holes punched along the spine of the book’s pages and cover. The primary benefit of the coil binding is that the pages can be opened cover-to-cover, at full 360 degrees. It allows the pocketbooks to bold back upon themselves and still remain flat, thus helping is staying open for easier referencing.