In the coming 10 years, there will be a new trend in packaging: technology & design. This term is used to describe the process of creating something that lasts for a particular length of time or which is more efficient in its way. The trend can be seen in developing new materials and techniques, where technology & design are key components.
What Could Be the Future of Packaging!
If we had binoculars that could see the future of packaging, it would look like a pretty easy task to analyze. Based on what we know so far, it’s not that difficult to imagine. The fact is we are constantly getting closer and closer to the next stage of packaging: emerging technology, global packaging trends, and market projections, which will then help us choose the right strategies for our products.
What’s in design!
We are excited about the future of service providers, not product sellers. In the next ten years, consumers will be able to enjoy an all-enclosed shopping experience. Instead of finding quality hair and beauty items only from a few branded items, they will be comfortable offering full-spectrum experiences.
As we move towards a world where some products and services may no longer be available or at least not as accessible, we will see the growth of new technological advances. This has the potential to lead to a shift away from mass production and more towards innovative and specialized brand packaging, which can serve specific products and services.
As we see in packaging, convenience calls for innovative upgrades and technological advancements that unlock new doors of opportunities for businesses. Let’s explore some changes that we may expect to see in the packaging industry.
They bridge the gap between what people want and how business can be carried out.
This type of packaging is 100 percent biodegradable, compostable, and edible. The material is made from a seaweed extract called alginate mixed with water and other ingredients to form a thick liquid. Then, the liquid is poured into molds or onto a flat surface. Once it dries, the packaging can be peeled off like tape.
They are made from fruit and vegetable skins that are dried, ground, and mixed with water to create a thick slurry.
This type of packaging does not require additional processing after consuming the food. So it’s more environmentally friendly than plastic packaging that often ends through the centuries.
Plastic waste has become a significant problem in the world today. With the increasing consumption and production of plastics, waste has increased at an alarming rate. As of 2010, it was estimated that over 300 million tons of plastic waste had been generated worldwide. One-third of this was recycled, while two-thirds ended up in landfills or the natural environment.
Customers looking for easy-to-use containers and bags in the fast-food industry may see eco-friendly packaging as an attractive option. With the growth of eco-conscious consumers, these products are becoming more popular.
The space-saving packaging is the packaging design solution to reduce the amount of mass transport and storage, ultimately reducing packaging waste.
The space-saving packaging is also a growing trend in the food and beverage packaging industry, involving the perfect balance between product protection and reducing material waste.
One example of space-saving packaging design is rectangular-shaped boxes that combine one portioned package with a paperboard carton that can be opened and closed numerous times to reduce waste. This is a famous example of space-saving packaging design as it provides optimum protection for its product while reducing material use by up to 80%.
Space-saving packaging design
This trend is also prevalent in Japan and China, where most of their drinks are sold in rectangular-shaped packaging.
The concept of square or rectangular packaging is not entirely new. But it seems to be gaining popularity across the globe. Many companies are starting to realize that this simple design change can significantly impact brand recognition and product safety. This concept has already been implemented in many countries, including the United States. However, this concept is still not as popular as it should be.
A recent study shows that up to 40% of people have difficulty identifying the beverage source because many drinks are packaged in similar-looking containers with no clear indication as to what brand they belong to.
This means that if you buy your drink from a vending machine or another source with no employee present. Your drink could easily get mixed up with another brand’s drink. This could result in a consumed drink that a person did not intend to purchase.
A study conducted by the University of Minnesota shows that people are more likely to choose packaged products in this manner. It is easier for them to identify the product source.
Another study conducted by the University of Arizona shows that children are more likely to recognize their favorite snack if packaged in a rectangular-shaped container instead of around one.
This same study showed that adults were also more likely to recognize their favorite snack if packaged in a rectangular container versus around one.
Smart Packaging Design:
Another trend in future packaging is innovative packaging, which is seeing manifold growth in the packaging industry and has taken place.
Innovative packaging gives value-added benefits from customers’ mindsets, including the unboxing experience. Additionally, it gives eye-catching visuals, product safety and protection, and connectivity with consumers and products.
Thus, for the retail sector new world of communication is opening up.
For example, a company may send coupons to consumers who have purchased their products.
Smart Packaging Market: Drivers and Restraints
The smart packaging market is expected to grow by more than 15% over the next few years. Significant factors driving this growth include the need for product authentication in the supply chain. It also raises concerns about food safety and an increasing focus on functionality rather than just aesthetics.
However, certain factors are expected to hinder the growth of this market during the forecast period. For instance, high costs associated with innovative packaging solutions are one of the main challenges. That is likely to impede the growth of this market during the forecast period.
Smart Packaging Market: Segmentation
The global smart packaging market has been segmented based on material, end-use industry, and region. Based on material type, this market has been segmented into cardboard, kraft, and cardstock; based on the end-use industry. It has been segmented into food & beverages, retail, pharmaceuticals, and others.
The global smart packaging market is witnessing various developments in technology. As well as partnerships and collaborations to gain a competitive advantage in this market space. For instance, many international brands are looking to develop smart packaging solutions at retail stores.
So, To Conclude:
As we move forward in more sustainable packaging, business pundits and consumers will benefit from revolutionizing customers’ experiences. It will also help in shipping, manufacturing, and saving the world’s environmental health.