When it comes to healthcare, customers get real sensitive real fast. Many consumers stick with tried and tested medicines that they have been using for a long time. It can become a daunting task to convert customers. However, there is a way; well-designed custom health boxes.
It’s no secret that product packaging plays a huge role in a customer’s purchase decision. If the product looks appealing and trustworthy, customers are more likely to try it out.
However, that’s no easy task.
You have to be careful about several things. These include:
- Use high-quality images and fonts
- Make sure the text is easy to read
- Avoid using too much text or graphics
- Use colors that are associated with health and wellness
- Make sure the layout is easy to understand
If you can get all of that right, you’re on your way to a more successful custom health packaging.
That said, it might still be not enough.
Let’s consider an example of health food snack boxes. Imagine designing and crafting custom health food snack boxes that check all the boxes mentioned above.
You use high-resolution images, ensure the text is easy to read from afar, don’t crowd the packaging box, use colors that complement the products, and ensure the layout is relatively easy to understand.
Yet, even after all that, you can’t seem to convince customers to try out your products.
Why is that so?
There can be several reasons. Your marketing campaigns might be falling short, the customers might not be interested in the product itself, or the price might be too high. And customizing your boxes can help you tackle all those problems.
So, how do you actually end up convincing customers to give your products a go?
It is a tricky place to be for any healthcare product brand, big or small.
Hopefully, you will know exactly how to tackle the issue by the end of this article.
Let’s break down the problem and take it one step at a time; let’s go back to the absolute basics.
What Are Custom Health Boxes?
Custom health boxes are packaging solutions that help promote and sell healthcare products. They come in all shapes and sizes and can be tailored to fit any product or brand.
The best part about custom health boxes is that they can be designed to look however you want. You have complete control over the design, layout, and visuals. That allows you to create a unique and convincing health box that will stand out from the competition.
We are slowly shifting from customization to personalization.
It is wise to note this difference now.
Difference Between Customization and Personalization
Customization means changing something to better suit your needs. On the other hand, personalization is when you change something, so it becomes more like you.
That is the key difference here; customization is what you do, and personalization is what the customer experiences.
When it comes to custom health boxes, it is all about customization.
You are the one who decides how the box will look, what information to include, and what message to send.
That is what will make or break your custom health boxes. If you get it wrong, customers won’t be interested.
However, that does not mean you give up on personalizing your packaging. By personalizing your custom health boxes just a bit, you add a special something that only your brand offers.
That can be the difference between a customer trying your product or walking away.
The delicate balance between customizing health boxes to serve customer needs and personalizing them to showcase your brand is something you should strive for.
Now that we have cleared that up let’s move towards some interesting concepts you can use in your custom health boxes design
Customizing Health Care Boxes To Pull Customers From Afar
Imagine this scenario; a customer walks into the store. They are searching for health gift boxes. They want something that looks bespoke, something that stands out from all the other boxes.
What do you think will attract them?
It could be the quality of custom printed images; the subtle background color of the packaging. It could be the packaging material gleaming in the light. The muted shine is alluring them, pulling them closer and closer, making it impossible for them to take their eyes off the packaging.
It could be all or any one of those things.
And you never know, it could be something that you don’t give a second thought to, like a striip of metallic foil around the typography.
The point is you have to put in a lot of effort to make sure your custom health boxes grab the customers’ attention.
The first step to making them try your product is to pull them towards it. To do that, you have to put your best foot forward and ensure that your packaging acts as an extension of your brand.
Read this article we wrote: How Using Custom Gift Boxes Can Enhance Your Brand Identity?
Think Of Custom Health Boxes As An Opportunity To Educate
When designing your custom health boxes, always think of it as an opportunity to educate your customers.
You can do that in a few ways. The most common way is by including information about the product itself.
You can also include information about the ingredients, where it was made, and how it is used.
If you want to go one step further, you can also use your custom health boxes as a way to promote healthy living.
Let’s consider the example of mask boxes.
The recent covid pandemic saw an exponential increase in mask sales. Many pharmaceutical brands jumped on the opportunity to sell masks.
However, upon closer inspection, you will see the companies that made the most profit from selling masks were the ones who were willing to go the extra mile using their custom mask boxes.
The companies that provided information about the different types of masks and their benefits, the companies that showed how to use them correctly, and the companies that offered advice on staying healthy during the pandemic were the ones who made the most profit.
That is because they were not just selling a product; they were selling a solution.
The same concept can be applied to your custom health boxes.
If you are willing to make the extra effort, you can transform your packaging into something more than just a means of housing your health products.
You can use it to enlighten customers and promote healthy living.
Custom Health Boxes as a Way to Showcase Your Brand
We are living in an age where customers are overwhelmed with choices.
It can be difficult to decide when there are so many options available. The cumulative noise can leave consumers frustrated. In worst cases, they might be put off the idea of purchasing the product altogether.
The best thing you can offer potential customers is clarity in such a situation.
That clarity can come in the form of a clear message about your brand and what it stands for.
And what better way to showcase your brand than through your custom health boxes?
When done correctly, your health box can be the perfect way to introduce your brand to potential customers.
It can also be a way to remind customers about your brand and what it represents. That is what brand awareness is all about.
You need to design custom health boxes in such a way that one glance is enough to silence all the noise and make the customers reach for your brand as a form of safe haven.
So how do you go about doing that?
Let’s take another example from the pandemic; sanitizer boxes.
The second biggest item in demand after masks were sanitizers. Many brands that had anything to do with healthcare came up with exclusive sanitizers.
They packaged them in sanitizer boxes.
But while most of them stuck to the basics, a few brands managed to stand out. They did that by using their sanitizer boxes to showcase their brand.
They decorated the sanitizer boxes with graphics and images that were in line with their brand. They also used the sanitizer boxes to communicate a message about their brand.
That is what you need to do with your custom health boxes.
You need to use them to create a visual identity for your brand and to communicate a message about your brand.
When done correctly, your health boxes can be one of the most powerful branding tools in your arsenal.
Until now, we have talked about customizing health boxes, changing them to pull customers from afar. Now let’s talk about converting them.
Converting Potential Customers with Custom Health Boxes
The target audience has been enchanted by the looks of your custom health boxes. They have the packaging in their hands. They can feel the smooth finish on the exterior. The print is as beautiful up close as it is from afar. The tasteful thickness of the packaging material is too good to pass up.
They don’t think – they know – that your product is what they were searching for.
How could it not be? With packaging so sublime, the product has to be top-of-the-line.
We have just witnessed a potential customer being converted to try a product.
How did that happen?
You could point to several factors. However, one factor that is apparent is that the packaging material helped complete the transition.
Remember, after all the bells and whistles, the main purpose of a packaging box is to protect the contents inside.
A health box that looks scuffed, damaged, or compromised in any way, has a reduced likelihood of enticing potential customers.
On the other hand, custom health boxes delivered in pristine condition have a higher chance of being seen as a positive reflection of the product and the brand.
When designing your custom health boxes, it is vital to keep this in mind.
So how do you go about ensuring that your custom health boxes are delivered in perfect condition?
Well, the first thing to consider is the packaging material.
Choosing The Right Packaging Material
The packaging material is responsible for more than just the final look of the custom health boxes.
The choice of the packaging material can help make or break your custom health boxes.
Choosing the right packaging material is as much art as it is science.
You need to keep in mind several factors when choosing the right packaging material for your custom health boxes.
The most crucial factor is the protection of the product.
Your products need to be safe and secure while in transit and during retail handling.
The packaging material must cushion the product against impacts, shocks, and vibrations.
It also needs to protect the product from environmental elements. These include rain, snow, and dust.
In addition, the packaging material should be able to keep the product at a stable temperature.
The material should also be eco-friendly and easy to recycle or reuse.
All of these factors need to be considered when choosing the packaging material for your custom health boxes.
Fortunately, there are plenty of packaging materials that can meet these requirements.
The most common packaging materials are corrugated, cardboard, paperboard, cardstock, and Kraft
. (Kraft Soap Boxes Packaging with Branding and Reliability)
Each of these materials has its own benefits and drawbacks.
You need to choose the material that will best meet the needs of your product and your customers.
Where Does Plus Printers Fit in all This?
Plus Printers is one of the market leaders for making custom health boxes that can meet the needs of your product and your customers.
We can provide you with a wide range of packaging materials that can meet the protection, environmental, and recyclability needs of your product packaging.
We can also provide you with a wide range of printing options that will make your custom health boxes stand out from the competition with stellar print quality.
Our finishing options can help give your custom health boxes that perfect final touch.
We can also provide you with a wide range of shipping options to ensure your product arrives in perfect condition.
If you’re looking for the perfect custom health boxes, look no further than Plus Printers.
Further Reading: Top Packaging Trends to Elevate Your Brand in 2022