Packaging your CBD oil in custom boxes adds value to your brand. A fully customized product box can be the cornerstone of any well-thought-out packaging strategy (see our article on designing a killer package below).
Consider this: when customers look at the product, it is the FIRST, and sometimes the ONLY thing they will see. Don’t you want it to make an impression?
Based on our research, it appears that most people have not found a solution that meets their needs over the long run without going too far into public relations land(which they won’t go). So if you want to be upfront and transparent, this may be for you, but maybe not. Have fun exploring all of your options! So, what has been happening in the world of CBD over the last couple of months?
Keep in mind that the most common shapes for these items are square, rectangular, and round. Once you’re done with this step, take one last look at the final sketches before proceeding to the next step.
If something looks strange or unbalanced, then change it accordingly until everything looks good.
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Here are some points to consider when thinking about your CBD hemp oil packaging design:
● Who is the target market for this product?
This will enable you to create messaging that resonates with your consumer base. For example, would your target customer feel more educated purchasing “CBD Hemp Oil” or “Cannabis products”? Both phrases mean basically the same thing, but one may resonate more than the other, depending on your target market.● What is your optimal brand style?
Would you like to use a cool, hip, and fresh approach or a more sophisticated beauty and sophistication approach? There are lots of different options available to you.● Budget:
Generally speaking, there are two pricing models for packaging:
- The first model includes creating custom box designs that can then be duplicated by an outside vendor (like Shrink Wrap). This price would include our design fees as well as setup costs for printing plates needed for production.
- The second model is to create short-run boxes, which take just a few days but also cost significantly less than long-run boxes. Each product style typically requires a new design (and set up costs).
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