Product packaging has evolved over the years. As the focus on online shopping has increased, brands are becoming mindful that their packaging should be:
- A great touchpoint for increased customer experience
However, it remains one of the easiest ways customers distinguish one brand from the next in retail stores.
Hence, a good packaging design can make or break your business.
This blog will focus on seven characteristics that make your packaging stand out from the rest. We will look at the following factors:
- Ease of Use
- Product Protection
- Storing Convenience
- Branding Opportunity
- Marketing Tool
However, before we get into the characteristics mentioned above, let’s look at why you need exceptional product packaging in the first place.
Why Do You Need Stellar Product Packaging?
This section will look at the importance of product packaging. Here are some reasons why you need to make sure your packaging excels:
Increase Customer Satisfaction
Well-designed packaging can make customers feel like they value their money.
The better your product packaging is in terms of durability, storing Convenience, and ease of use, the more likely customers will purchase your product.
In a world where most people research before making purchase decisions, your product packaging must be top-notch.
Protect Your Product
Your product has gone through months of development and testing to get to the market. It has gone through significant expenses to get it ready for consumers.
As such, you need your product packaging to protect it from damage.
Expert marketers believe that a product should be 5% of the cost of good packaging. Similarly, your product should not exceed 70% of the cost of good packaging.
It is also important to note that product packaging protects your product and your brand’s reputation.
Set Your Product Apart
Packaging has always been a means to set your product apart from the competition. For this reason, it is one of the essential elements of your marketing mix.
Without exceptional packaging, there is a high possibility that you will lose out to competition who can produce similar products and has better packaging.
Now that you have some idea about the importance of product packaging let’s see the different characteristics of exceptional product packaging.
Characteristics Of Exceptional Packaging
1. Ease Of Use
The easier your product packaging is to use, the more likely it will be used fully.
Even if you produce high-quality products, you will still miss out if your product packaging is not user-friendly.
Purchase decisions are made quickly, and inside the store, customers need every help they can get to make the right decision.
Your product packaging should be able to meet this need.
For example, if you offer a product in a pump bottle and it is not clear to the customer which end needs to be pumped, they will not be inclined to purchase.
2. Product Protection
No consumer likes buying a product damaged by poor packaging. They will return it or never repurchase it.
Customers are not too concerned about how much protection your product packaging offers. They want to know that their product will arrive safely and last while used.
In addition, while you need your product to be protected while in transit, it should also be easy for a customer to access. You do not want them spending too much time opening up your product packaging.
For this reason, your product should be protected from both external and internal forces. External forces include damage from the elements such as rain or dust. Internal forces move around the product itself.
3. Storing Convenience
When customers buy a product, they should keep it efficiently without wasting too much time.
If your product packaging is not easy to store, customers will not buy the product, or they will have to find a way to keep it. That could be destroying the packaging and adding up to the waste in our environment, further damaging your brand’s reputation.
In addition, if stored correctly, most products will last longer.
For example, if you use a round bottle to package your product, make sure it can stand on its own and not roll over when stored.
For exceptional product packaging, consider how it can be used in different settings or environments that customers might find when the product needs to be accessed.
Products that can be easily transported make customers’ lives easier, irrespective of how high your product quality is. Suppose you want to win over a customer who has been using another product for a long time. In that case, exceptional Custom Packaging becomes vital because it adds value by making the person’s life better.
For example, if you are packaging a shampoo for men, it should be designed to fit easily in their man-purse or gym bag.
That adds value because now they do not have to worry about carrying the bottle everywhere they go.
5. Branding Opportunity
People will only remember your brand if you give them a reason.
With exceptional product packaging, you have the opportunity to make an emotional connection with your customers. For example, if your product contains fruit extract, use this in the packaging design by showing images of fresh oranges or lemons for that refreshing feeling.
The best way to win people over environmentally is by showing that you are responsible enough to take the initiative.
For example, if your product is for women, use recycled paper or images of recycling symbols on the packaging instead of using too much plastic. That will make it easier for them to make an eco-friendly purchase decision.
7. Marketing Tool
If you want to sell your product eco-sensitive, packaging becomes essential.
For example, if you are selling organic products that are good for the environment, use images of nature on your product packaging.
To sum it all up, exceptional product packaging can make your customers come back for more. Tell them why the brand is worth buying, not with words but images and symbols. Suppose you are looking to improve your product packaging.
In that case, these seven points should form a reasonable basis for evaluating how well it reflects on the underlying quality of the products that you are selling. If you’d like to know more about the importance, characteristics of product packaging, or would you like to learn how we can help you out create excellent custom packaging, contact us at Plus Printers.