Keys to Designing Eye-Popping Display Packaging

By: Official

Posted: September 22, 2021


Keys to Designing Eye-Popping Display Packaging

You know that when you see a package, and it is so eye-popping, so beautiful, so appealing to the senses?

Display packaging boxes have the power to do just that. Display Packaging comes in many shapes and sizes. This blog will focus on how to design eye-popping packaging for your products, services, or company by focusing on key points:

  • Display Packaging Examples
  • Display Packaging Style Guide
  • Display Packaging Design Tips
  • Display Packaging inexpensive branding option

Have you ever marched into a store looking for something specific but couldn’t find it? Display packaging can be the key to making your products easier to find. Display packaging is all about creativity in marketing and product presentation.

Style Guide For Display Packaging:

Customized Display packaging is a type of package that contains and displays the product. The wholesale packaging boxes are often made from paperboard, corrugated fiberboard, or plastic film. They can be used to carry products such as books, DVDs, video games, VHS tapes, and CDs. The main purpose of them is to provide protection during shipping while allowing merchandise to be visible so it can catch the eye of customers, which is why they are often used for many purposes.

Display boxes often have fold-out panels or see-through plastic pockets to allow them to stand freely on a shelf without tipping over.

Display Boxes Packaging by plusprinters packaging company

Retail custom printed Display Packaging boxes have evolved into an art form with many different variations and designs that help convey information about their contents.

Use Of Colors For Custom Design Display Packaging:

Display Packaging can be a great tool to get your product noticed. Display packages are often placed in the store window or on shelves, and they’re meant to catch customers’ eyes as they walk by. They’re also used at events for demonstrations and samples of products.

Key points:

  • Color choices
  • Fonts/weight used
  • Business personality expressed through images on packages
  • Display Packages need to stand out under retail lighting
  • Use high contrast colors on packaging and printing ink color
  • Include graphics that reflect the business personality/image of the product being sold.

Use high contrast colors:

The key is using high contrast between package color and ink color. If you want something more subtle, try printing with darker ink over lighter packaging material (lighter paper stock). Also, consider changing up how many different types of fonts vs. sizes/weights you use and will help keep it from looking too busy!

Displays must look good under retail lighting:

Custom boxes with logos need to stand out even when viewed under standard department store lights so make sure to use bright, vivid colors and high contrast between ink and packaging.

Display Packaging is all about the image:

Display Packages are also a great opportunity for you as a company to communicate your brand’s personality so consider adding graphics that reflect this to help people better understand what makes your product unique!

Custom Display Packaging needs to stand out under retail lighting:

Use high contrast colors on packaging and printing ink color. You can include graphics that reflect the business personality/image of the product being sold. Display Packaging is all about the image. So this is a great chance for you as a company to communicate your brand’s personality. Consider adding graphics that reflect this to help people better understand what makes your product unique!

A New Collaboration Model for the Creative Industries:

Packages that stand out to consumers can boost sales. Consumers are often more likely to pick up one product over another if the package design catches their attention, even if they intend on buying other items in that category.

It’s no secret then why consumer packaged goods companies invest significant amounts of time into making sure their packaging designs get noticed by shoppers. But what does it take? How do you make your display packages stand out from all the others?

Display Packaging Boxes by plusprinters packaging company

Display Packaging is a very big part of getting noticed on the shelf. Such packaging gives you another chance to set your product apart from others and grab more attention than other brands in the same category.

Display packaging comes in many forms. Here are some examples –

Display Package Design With A Display Team:

Designing an effective display package means making it stand out among all its competitors that are vying for consumer engagement at the point of purchase. There’s no way around this if shoppers don’t see your brand amongst all those competing packages, they won’t be able to make it their choice either through familiarity or brand association. Display packaging can take many forms, but all are designed for one thing – to get noticed by shoppers at the shelf.

Display Packaging Is The Most Inexpensive Branding Option:

Wholesale display packaging boxes are made from chipboard or corrugated cardboard. They come in various sizes and shapes, with a variety of finishes and printing that include matte lamination or spot gloss coating for an added element to your box’s appearance.

  • Display Packaging should be used for retail displays only – not mailing packages! Suppose you’re using Display Packaging for shipping purposes. In that case, it will damage very quickly during transit which could cause problems such as broken items inside (potentially causing product liability claims), difficulties opening/closing due to flimsy construction, etc.
  • Display Boxes look great but aren’t meant to ship products; if this applies, mailing boxes would be more appropriate. These can be made from corrugated cardboard or polystyrene (sometimes called Poly Packaging) and shipped items.
  • It should be used only as retail boxes. These boxes can also be manufactured from either corrugated cardboard or plastic, suited primarily for mailing purposes, but their sense of packaging will be changed. These boxes are primarily for displaying things in retail stores. They come in a variety of shapes & finishes too!
  • The style and size of the boxes should be according to the industrial niche. It will serve the purpose and meaning then.
  • Besides marketing, such boxes are best when talking about saving the world. You might be thinking how? The idea goes like this; you don’t need to use the separate box, rather small products come in jointly. They are packed in it; people can come and pick the product according to their needs.

We have discussed the importance of custom display packaging in retail stores, and for your business, many other things are popping up in your mind. Plusprinters give answers to all your queries. Just ask your queries in the quote box.