Packaging supplies are tapes, wraps, foam inserts, and the like that help you create a more secure packaging. Even though they can help increase product protection through shipping and retail handling, they are not a necessity. Read on to learn how you can reduce the cost of product packaging supplies while increasing the visual appeal and durability of packaging.
Benefits Of Custom Product Packaging
There is a reason why emerging brands who want to make a mark and leading companies opt for customized wholesale product packaging.
This section will cover the various benefits of choosing custom product packaging over standard options. Furthermore, we will also discuss how customized packaging can help you cut down on using product packaging supplies.
1. Increased Brand Visibility
Customized packaging provides ample opportunity for businesses to showcase their branding. It becomes a powerful marketing tool as it can communicate the company’s story, values, and USPs (unique selling proposition) attractively. That is especially important when you are targeting markets abroad.
2. Protection and Durability
Standard packaging may not be able to protect an item from damage due to shipping and poor handling techniques. Customized packaging helps ensure the safety of the product and also can be designed in such a way that it is aesthetically pleasing.
3. Uniformity in Visual Identity
Packaging with custom branding boosts the visual appeal of your products while maintaining uniformity in overall company branding.
4. Aesthetics and Style
Customized packaging can be designed to promote the style, aesthetics, and higher value of your products. That helps build trust between customers and brands. You can have custom product packaging created according to your specific needs while maintaining the visual identity you want for your brand.
5. Customization Flexibility
Branded packaging materials can be designed for a specific shape and size. That gives businesses complete freedom to customize their product packaging as per the requirements of a particular item, a campaign or a season/event.
6. Eco-Friendly Packaging
When companies opt for eco-friendly packaging, they are creating value beyond measure by developing a win-win situation for themselves, customers, and the environment.
7. Increased Safety Standards
Custom-made product packaging can help businesses create effective safety seals for their products while meeting international standards.
8. Saves Time and Money
Standard product packaging can be expensive and wasteful. Customized packaging can actually save you time and money due to its efficient design and manufacturing process.
9. Boosts Overall Product Appearance
The overall appearance of products plays an important role in influencing buying decisions. Well-designed and attractive product packaging helps improve the look of your products.
10. Brings in Higher ROI
Product packaging influences customer purchase decisions to a large extent. Thus, branded product packaging not only boosts sales but also brings in a higher return on investment (ROI).
11. Enhances Credibility and Trustworthiness
Customized product packaging gives businesses an air of authenticity and trustworthiness. It also helps customers connect emotionally with the product.
12. Appeals to All Senses
Packaging that appeals to all senses can help create a more positive experience for customers, which will result in them being more likely to return in the future.
13. Helps You Stand Out from the Competition
Customized product packaging helps you stand out from the competition in your industry.
That was quite a lot. In summary, customized product packaging allows businesses to make a statement, stand out from the competition, and show off their branding. In short, it is a powerful marketing tool that helps you add value to your products through increased brand visibility and improved overall product appearance.
Increase The Efficiency Of Your Product Packaging
Standard packaging is often not as efficient or economical as customized options. Custom-made product packaging can be designed in a way that eliminates the need for additional product packaging supplies. Thus, increasing the efficiency of the product packaging.
This section will cover various ways that you can design retail product packaging to be more efficient. By the end of this section, you can create product packaging that doesn’t need many packaging supplies to enhance the visual aesthetics or durability of the packaging.
Create Snug-Fitting Packaging
Snug-fitting allows you to protect your products without the need for additional cushioning or padding. It also helps eliminate any sliding, rattling, shifting or chafing that impacts product safety and overall customer satisfaction.
You can create more efficient packaging by selecting custom-made retail packaging materials that allow your products to fit snugly into the container. Once you’ve created this custom-made product packaging, you’ll not only have the peace of mind that comes with knowing your products are well protected but you can also be confident about increasing the efficiency of your product packaging.
Design Waterproof & Resistant Packaging
Customized retail packaging materials can be designed to be waterproof or resistant. That means these packages will keep moisture and dirt out while also protecting your products from any potential physical damage.
You can further increase the efficiency of your product packaging by selecting materials that are resistant to tearing, puncturing, or other forms of damage. By doing so, you’ll eliminate the need for supplemental packaging supplies like bubble wrap or packing peanuts.
Not only will this save you time during the packing and shipping process, but it will also help reduce postal costs and improve the overall appearance of your products.
You can also do this by incorporating finishing coats in your design. Finishing coats like varnish or sealant can provide an extra layer of protection against the elements. By using these finishing coats, you’ll help keep your products looking new and fresh for a longer period of time.
Opt For Recyclable Packaging
When selecting custom-made product packaging for your retail products, it can help to choose recyclable materials. That way, you can rest assured knowing that you’re not only protecting your products but you’re also doing your part to help preserve the environment.
Most paper packaging materials can help you make eco-friendly product packaging. You have many options such as corrugated cardboard, rigid paperboard, cardstock, and Kraft.
All these options offer some level of eco-friendliness. However, it’s vital to note that Kraft (unprocessed) is the most sustainable option. Kraft paper is made from 100% recycled materials and can be easily recycled again after use. Furthermore, it’s biodegradable.
When selecting recyclable product packaging, make sure to consider the entire life-cycle of the packaging material. That means you should take into account the manufacturing process, shipping and handling, and finally the disposal or recycling process. By doing so, you’ll help ensure that your retail products and packaging materials are as environmentally friendly as possible.
Simplify The Product Packaging Process
You can save time during the product packaging process by using custom-made retail packaging materials that don’t require any additional assembly or fasteners to complete the package. That will ensure your products stay secure and provide peace of mind that the package won’t come apart during transport.
With that said, it’s important to note that many packaging supplies will eliminate the risk of product damage and safety concerns. However, they often require some level of assembly such as taping or folding, which increases the time it takes to complete the packing process.
When selecting custom-made retail packaging materials, we suggest you look for options that require no additional assembly or fasteners beyond what was originally intended. One of the best ways to do that is by using pre-assembled packaging.
Pre-assembled packaging materials are usually made using rigid paperboard materials. As their name suggests, they come pre-assembled. Hence, you don’t need any packaging supplies to put them together.
All you have to do is open the package and place your product inside. That will save you time during the packing process and ensure that your products are securely packaged for transport.
Add-ons like embossing, debossing, spot UV, hot foiling, and window patching look visually appealing. However, they can also help you reduce the use of packaging supplies.
They do this by providing an extra layer of protection for your products. By using add-ons, you can help keep your products safe from the elements and extend their lifespan.
When selecting custom-made product packaging, we suggest you consider incorporating add-ons into your design. Doing so will not only improve the appearance of your products but also help reduce the product packaging supplies you use.
That said, it’s important to keep in mind that some add-ons can increase the cost of your custom retail packaging materials and drive up the time it takes to produce them. That is why we recommend you limit their use during the design process.
So what did we learn in this entire section? Well, we covered various ways you can increase the efficiency of your product packaging process. We looked at ways you can reduce or eliminate the use of packaging supplies. We also looked at ways to make your products more durable and secure. And finally, we looked at ways to improve the appearance of your products.
To sum up the entire article, we have gone through a few ways you can improve the efficiency of your product packaging process. We looked at the benefits of using customized wholesale product packaging.
Furthermore, we also saw how custom-made product packaging can help increase your branding.
We moved towards increasing the efficiency of your product boxes by reducing product packaging supplies. You also saw how eco-friendly product packaging is an amazing option.
Finally, we looked at some ways to incorporate add-ons to improve the overall look of your brand’s product while reducing the need for product packaging supplies.
PlusPrinters helps you with the entire process of designing and printing custom-made product packaging materials for your products. From start to finish, we are here to help you get the best possible results for your brand. Contact us today to learn more about our product packaging supplies and custom-made retail product packaging!