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Every brand wants to impress its consumers in the most efficient way possible. Companies try out many strategies and spend a lot on advertising the products but often forget to enhance their packaging that benefits you stand out the most.
You can make “the initial impression is the last impression,” as they say, so it is dynamic to create your custom product packaging fun and noticeable. To make your product stand out in the market, you need an aqueous coating on your printing packaging.
Your target customers need to pick up the product and feel that it is worth their time because of how attractive the package is. That top way, they know if it is what they are looking for or not.
In this blog, we will learn what aqueous coating is, also known as AQ coating, its diverse types, uses, and more below.
Table of Contents
What Is Aqueous Coating for Printing and Packaging?
Aqueous coating is the flawless printing process for high-quality, long-term prints. It has fast drying competencies and can allow numerous layers to be applied in a single print.
It is a water-based material that is tough enough to withstand exposure but still allows unique finishes that would not work with other safety forms.
Aqueous printing is also eco-friendly and multipurpose, used in food packaging to save sandwiches from getting soggy. It is also found on the lowest of household products for protection against water damage.
A fast way to tell if something is environmentally friendly? Look at its label; numerous organizations have approved this innovative product as safe and earth-conscious.
Coating the surface of a product with an AQ coating will result in many profits, such as improved sturdiness and resistance to fingerprints.
Significantly, you know which type of product packaging your goods require before deciding on what kind of custom coatings to use.
The Uses of Aqueous Coating in Packaging!
We have seen what AQ coating is, and it is time to know its uses to stand out prominently among your competitors in the market. It would be fine if you did not forget the central role of packaging is to protect the product.
It is excessive to learn that aqueous coating printing plays an essential role in packaging. As you already know, your product will go through the hands of numerous customers, handling, and more before reaching the counter, so it protects against blemishes, rubs, and indentions.
Read More: Aqueous Coating: One of The Best Finishing Options for Packaging
AQ coating sits fit with the glossy paper for offset printing. This is why you will frequently see gloss varnish on an advertisement’s selected areas to emphasize them before finishing up with either matte or varnish for a more refined look.
Inline Varnish –
The coating is simultaneously functional to your prints on an offset press (typically before it dries).
This gives you an exceptional gloss finish with high denseness while allowing certain parts of your design to stand out more due to dye build-up under coatings where needed.
Different Types of Aqueous Coating and Its Process:
Making your custom retail packaging stand out is challenging when many challenges surround you. Learn more about how other coatings can benefit you get the most attention possible for your product.
We will now look at individual types of AQ coating so you can select the best one for your brand.
1. Aqueous Gloss Finish:
The different tones of voice are what make your packaging exceptional. Do you want a gentle impression? Or do you desire something which will produce shimmery properties when exposed to light? Gloss coating is the correct choice for the former, and UV finish might work great with the latter.
2. AQ Matte Finish:
Suppose you have more of a vibrant look for your packaging. Opt for a custom matte finish as it offers a comfy and warm look compared to the sleek and shiny feel we have talked about before.
Not only does matte coating decrease the glossiness of a surface, but it also lets shades imitate their true vibrancy.
Read more about UV Coating
What Is Satin Aqueous Coating?
It is among the most ignored coatings; satin provides a gorgeous glossy finish while protecting your packaging against fingerprints. Satin coatings make a packaging product look more sophisticated and luxurious.
1. Dry Erase Finish:
With the rising popularity of dry erase surfaces, you will likely find numerous different coatings on store shelves. A dry-erase finish is a reasonable option that provides protection and an enhanced luster impression than the rest.
2. Pencil Receptive Finish:
A receptive pencil coating is a perfect choice for a writing implement for your product. It can use on nearly any surface and will not wear down or disappear over time as long as it is cared for properly with an eraser.
3. Soft Touch Finish:
One of the more fascinating finishes on this list is soft-touch coating. It makes your custom packaging feel like a silk-lined carrying case. The soft-touch layer might not be that shiny compared to other coatings.
The smooth texture makes it a more subtle and stylish finish that will stand out in your store displays.
4. Primer Coating:
The product we are discussing is a laminator that can apply before lamination to make the aqueous coating print accessible to inks and markers.
The AQ Process!
How does the machine print the aqueous coating? It is applied to custom paper sheets right before printing with ink. After being coated in water-based adhesive and rapidly dried by hot air, it proceeds through a space where it can be finished.
To get the most pleasing results when printing with an aqueous coating, you must consider how heavy and textured your paper is. Usually, more severe pieces want less of an application. In contrast, some lighter sheets may wish to avoid problematic issues like twisting or wrinkling.
The Advantages of AQ Coating for Packaging:
Let’s look at the main benefits AQ coating provides for your product packaging:
The paper is informal to recycle and produces little waste once the coating has been functional. Cleaning after use does not need harmful detergents, so it is a calm process for your business and the environment.
The coating is a no-hassle solution to add final touches when you need it and works well with numerous printing process inks. This makes writing over the upper of your coatings very cool.
AQ finishing is often applied in combination with the printing process, which saves costs by a considerable margin.
This coating prevents it from being exposed to air following the waterproofing of the ink. This will reserve its metallic appearance for a long time without discoloration. The aqueous alternative is well because you will not have to worry about it yellowing over time.
Have Some Questions About the Aqueous Coating Process?
Let’s look at this; this is honestly technical information about the product packaging and printing process. It’s understandable to have questions about the aqueous coating process as you analyze whether or not it’s right for your precise type of product.
Fortunately, at PlusPrintersUSA, our years of packaging and printing experience can provide you with the insight you want to decide with confidence.
Contact us today for your packaging and printing needs. We can work with you to excellently design, print, and manufacture an extensive range of packaging solutions that defend your product while still making it look incredibly exceptional and one-of-a-kind.
We also have several custom box styles for all products in all box sizes. Not sure how to carry your vision to life? No problem!
We have an expert staff of highly-talented graphic artists and designers who can work with you and deliver free design support to help take your goods design to the next level.
Contact us today to learn more about our fast-turnaround, best quality, and superior service for all your packaging and printing needs!
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