Do You Know The Varnish Coating?
“Varnish can drastically alter the appearance of your custom printed package.”
Varnish is a protective coating that is applied either during or after printing to extend the life of your printed goods. It can also be used as a finishing touch to add more style points! It comes in a variety of forms depending on the type of design you’re looking for — whether they need protection from everyday wear and tears or simply want something more exquisite than their standard pack design.
For the best results, remember that a well-developed ink design must come before applying the varnish. A coating will change the appearance of your design depending on the type of varnish used, by enhancing its colors, making it more vibrant, adding sheen, or mattifying it.
As a result, you should hire a skilled printer who can advise you on the best type of varnish to use for your specific product requirements.
Varnish Role in Packaging Printing
When you need your packaging or printed materials to stand out, use a varnish to give your colors depth or a subtle, brand-reflecting appearance.
- But what exactly is varnish?
- What kinds of paintings are available?
- Which type of varnish is best for your project?
“We appreciate your inquiry.”
Varnish is a type of coating that can be used to give printed items a polished, high-quality appearance. Because there are so many different types of varnish available, you must choose the best one for your project.
- If you need your package to be particularly durable, you can opt for a high-gloss varnish.
- If you prefer a more understated appearance, opt for a matte or satin finish.
Working with a box maker on a new packaging project can be difficult if you don’t understand the language. Because there are so many options, you’ll need a team to help you choose the best packing method. As a result, further reading this guide should help you better understand these varnish coatings.
4 Different Varnish Coating Types
There are many different types of varnish in the printing industry, and you should learn more about each type’s unique effects before choosing a design for your personalized product package.
Gloss is frequently used on all or parts of printed packaging. It intensifies the hue and creates color contrast while adding depth and complexity to the shade. When viewed with the naked eye, the colors appear to “pop” more. A high-gloss finish, on the other hand, can reflect a lot of light in direct sunlight, making it difficult to read the text.
With matte, your packaging design will appear softer and more understated. Matte varnish, as opposed to glossy varnish, is better suited for packaging with numerous inscriptions or lettering that must be read from a distance because it is non-reflective. It should be noted that the appearance is significantly softer than the shiny finish. Gloss is still the best option if you want your package to stand out and draw attention.
The breaking-through matte varnish and glossy varnish are applied to various areas of the printed piece using this printing technique. Unless a more obvious glossy finish is required, all areas are given a matte finish. As a result, the matte finish exposes the glossy finish, making it shine and soften the rest of the box. This is an excellent way to differentiate between the two packaging designs.
Because of the combination of matte and gloss, the “best of both worlds” texture feels silky but resists fingerprints, smudges, and scuffs. Because it appears that no varnish has been applied, you may prefer a more subdued appearance while providing greater protection when hauling your bag.
Advantages of Varnish Coating
Varnish adds a premium finish to your printed goods or box design. It not only protects against scratches, fingerprints, and smudges, but it also increases the perceived value of the product.
Varnish can be applied in a variety of ways, including spot finishing and a variety of procedures that completely cover the sheet. It is very adaptable in terms of application, allowing for some bold and intense looks.
Wet capture, for example, entails coating wet ink with varnish before printing to ensure that the two blend together to provide a specific look. When using a dry press, the ink first dries, and then varnish is applied when the package is run through the press again.
Disadvantages of Varnish Coating
One of the most significant disadvantages of varnish is that it does not provide as much protection as other coatings such as UV or aqueous coatings. The paint must be applied with care to prevent harmful byproducts from leaking into the atmosphere, and it is not very environmentally friendly.
Consider how the paint you select will affect the finish or touch lamination, matte or gloss lamination, and embossing or debossing options.
Process of Using Varnish Coating
Many procedures are used depending on the design of the printed substrate and the desired outcome. For example, painting the entire surface requires only one step. After the varnish has dried, select one of the following options:
- Cured by ultraviolet light
- Allow drying.
For more intricate designs, such as spot varnish printing, this can be a two or three-step process. For example, a matte varnish is applied first and allowed to dry, followed by a satin varnish and allowed to dry, and finally, a glossy spot varnish is applied and allowed to dry.
Varnish is the industry standard for packaging and should be used for branding as well as protection. Varnish is a simple addition to any packaging design that improves the packaging experience for the customer. It can transform generic packaging into distinctive packaging!
Variations in Varnish Coating by Finishes and Designs
“There are not only different types of varnish, such as satin and gloss but also different techniques.”
One of the most popular options is glossy UV varnish, which is both protective and long-lasting. If your custom boxes or packaging will be handled frequently, a gloss UV coating will outlast other types of varnish. UV coating is the process of applying a liquid coating and then curing it with UV drying lamps. As a result, the finished product is extremely scratch resistant.
Consider adding an enhanced UV layer to your package to make it appear even more seductive. This aids in “heightening” the printed area or pattern by producing a raised region that stands out both aesthetically and to the touch—where the difference between raised and non-raised sections can be felt.
The point UV pattern is another effective way to draw attention to your deck. This means that only a small portion of the package is shiny; this is the area that draws attention and reflects light, such as your logo.
Varnishes and Laminates—Are They the Same Thing?
No, both are different from each other.
As a result, the terms “laminates” and “varnish” both refer to the same procedure, which adds a protective covering to a piece to make it appear more opulent or softer. Both laminates and varnish protect your retail packaging from damage, but laminate provides more protection.
Varnish is frequently a much more cost-effective option than laminates for adding a layer of basic protection to your product, especially if it is not used frequently.
Limitless Variety of Choices and Processes
Consider velvet satin, which adds a touch of softness and elegance, spot UV, high-gloss coatings, and softer, more subtle mattes that give your goods a more luxurious appearance, and high-gloss coatings.
You want your package to have a specific appearance. Every package has an audience, and every audience has certain expectations, whether you want to convey the look of an appealing package that begs to be opened or an outstanding, shiny, and eye-catching piece that commands attention.
Furthermore, packaging, more than ever before, plays a role in fostering brand loyalty through unwrapping and streaming. As a result, there has never been a better time to entrust your printing and packaging to a reputable custom packaging company capable of making your packaging look its best no matter what you’re selling.
From earthy, natural designs to sophisticated, exquisite aesthetics, PlusPrinter Packaging has your needs covered with the most recent, well-proven printing techniques that truly bring your packaging to life.